Design leader in AI

Bringing visionary ideas to life—from concept to launch.

Based in San Francisco

I'm currently a Lead Designer at Salesforce, leading out AI efforts across Commerce Cloud - one of the biggest e-Commerce platforms in the world.

I'm leading Salesforce's efforts to embed advanced AI into global e-commerce platforms. My focus is on transforming the commerce experience through innovative, data-driven solutions that scale.

Design leader in AI

Bringing visionary ideas to life—from concept to launch.

Based in San Francisco

Send me an email Connect on LinkedIn

I'm currently a Lead Designer at Salesforce, leading out AI efforts across Commerce Cloud - one of the biggest e-Commerce platforms in the world.

I'm leading Salesforce's efforts to embed advanced AI into global e-commerce platforms. My focus is on transforming the commerce experience through innovative, data-driven solutions that scale.

AI focus areas

Innovative capabilities at the intersection of design and technology

Conversational AI

Building intuitive chat experiences that understand context and deliver personalized responses to enhance customer engagement.

Predictive Commerce

Leveraging machine learning to anticipate customer needs and optimize product recommendations and inventory management.

Automated Personalization

Creating dynamic, data-driven experiences that adapt in real-time to individual user behaviors and preferences.

Intelligent Analytics

Transforming complex data into actionable insights through advanced visualization and predictive modeling techniques.

AI-Powered Design

Implementing machine learning algorithms to automate design decisions and enhance creative workflows.

Smart Automation

Developing intelligent systems that streamline business processes while maintaining human-centered design principles.

Design knowledge in AI

I have deep knowledge into various AI tools including DeepSeek, Claude, Perplexity, ChatGPT, Midjourney, Mistral, Stability, Gemini, and more.

I also do hands-on integration of LLM APIs, building interactive demos, and deep dives into advanced algorithms—from pattern recognition to bandit algorithms for decision making.

Full Stack Designer

As a full stack designer, I lead projects from initial ideas and product vision all the way to launch and beyond.

My experience covers:

Defining strategy and product direction:

Shaping early concepts into a clear, actionable vision aligned with business and user goals.

User research and experience design:

Conducting research, creating personas, and designing seamless user journeys that drive engagement.

Visual design and prototyping:

Crafting compelling interfaces and interactive prototypes that bring ideas to life.

Development and implementation:

Building functional products using modern technologies and ensuring pixel-perfect execution.

Launch and optimization:

Managing product launches and iterating based on real user feedback and data insights.