Design leader in AI

Bringing visionary ideas to life—from concept to launch.

Based in San Francisco

I'm currently a Lead Designer at Salesforce, leading our AI efforts across Commerce Cloud - one of the biggest e-Commerce platforms in the world.

I'm leading Salesforce's efforts to embed advanced AI into global e-commerce platforms. My focus is on transforming the commerce experience through innovative, data-driven solutions that scale.

Design leader in AI

Bringing visionary ideas to life—from concept to launch.

Based in San Francisco

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I'm currently a Lead Designer at Salesforce, leading out AI efforts across Commerce Cloud - one of the biggest e-Commerce platforms in the world.

I'm leading Salesforce's efforts to embed advanced AI into global e-commerce platforms. My focus is on transforming the commerce experience through innovative, data-driven solutions that scale.

I currently focus on the following areas in AI

Deep Personalization

1:1 experiences in real time, tailored for each user.

Onboarding & Grounding

Seamless onboarding, smart model tuning, and contextual AI grounding for trust and adoption.

Predictive Design

Data-driven experiences that adapt in real-time to individual user behaviors and preferences.

Batch Conversion

Large-scale, precise automation—initiating and optimizing high-volume workflows.

Cross-Context

Integrating signals across user journeys and channels to deliver AI that adapts and understands.

Data Privacy & Security

Protecting users with robust privacy, data governance, and ethical AI.

Design knowledge in AI

I have deep knowledge into various AI tools including DeepSeek, Claude, Perplexity, ChatGPT, Midjourney, Mistral, Stability, Gemini, and more.

I also do hands-on integration of LLM APIs, building interactive demos, and deep dives into advanced algorithms—from pattern recognition to bandit algorithms for decision making.

Full Stack Designer

As a full stack designer, I lead projects from initial ideas and product vision all the way to launch and beyond.

My experience covers:

Defining strategy and product direction:

Shaping early concepts into a clear, actionable vision aligned with business and user goals.

User research and experience design:

Conducting research, creating personas, and designing seamless user journeys that drive engagement.

Visual design and prototyping:

Crafting compelling interfaces and interactive prototypes that bring ideas to life.

Development and implementation:

Building functional products using modern technologies and ensuring pixel-perfect execution.

Launch and optimization:

Managing product launches and iterating based on real user feedback and data insights.