Anders is a Lead Designer in AI, based in San Francisco

With 15+ years of experience in UX design, design strategy, user research and visual design, I design engaging, intuitive products that people love.

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Currently: Lead Designer, AI, Commerce Cloud at Salesforce

I lead Saleforce's AI effort in e-Commerce for Commerce Cloud.

My strengths


Interaction
Design

User
Research
Visual &
Content
Code

I'm a full stack lead designer doing product strategy, design, user research, visual design and code.

I'm capable of taking a project end-to-end from design strategy all the way to implementation.

I've also managed design teams of up to 5 people.



Product Design

Interaction design principles are at the core of everything I do. I strive for a rich understanding of the user pain points and intent, along with the business goals. I rely on multiple sources of user research to make precise, informed design decisions and verify assumptions.

I get involved in every aspect of the user experience — the concept, navigation flow, content, visuals - all the way to code and analytics.

I'm a strong analytical thinker who loves pulling things apart, sorting, mapping, comparing, prioritizing and restructuring data in a logical way.


Check out some of my projects


User testing in lab, Participatory design, User journey map

User Research

I've conducted more than 800 user research sessions across 10 countries in the U.S., Scandinavia and South East Asia - and remote testing online.

I've done user testing, interviews, eye tracking and participatory design exercises. I typically summarize findings using personas or user journey maps.
I also utilize surveys and various analytics tools such as Google Analytics, Heap, Hotjar and Crazyegg.

I'm passionate about user research because I believe there is always a lot to learn — no user research session is the same. As a designer, being able to do user research has helped tremendously in design project because it allows for a quick and lean research process.


Go to portfolio


Visual Design & Content

Great content and visuals is an integral part of design. I avoid placeholder text, and rather come up with relevant content and iterate on it in collaboration with a content editor.

I care about writing content that is easy to understand, easy to read quickly and remember - and resonates with the users.

I produce pixel perfect mockups, and deliver production ready UI components. I've also done basic branding and illustrations. I use a range of tools including Sketch, Illustrator, Photoshop, Procreate, Zeplin and Abstract.


See illustrations at Dribbble Go to portfolio





Code & Prototyping

I turn wireframes or mockups into rich, fully fledged, clickable prototypes. I do everything from HTML, CSS and Javascript to PHP and SQL. I also supplement wireframes and specs with code snippets.

I've also built entire websites such as a complete search interface for FAST (now Microsoft) and Happy Curve. In the old days I used to build desktop software and apps - my web publishing software StepZilla had over 100 000 users.


Go to portfolio

What next?


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